Creative Cash Flow

Africa's creative sector contributes billions to the continent's GDP and supports millions of jobs, yet most of the entrepreneurs driving that growth have never had business training. Creative Cash Flow closes that gap.

 

Written by investor and industry insider Marie Lora-Mungai, this is a no-nonsense toolkit for African creative founders and operators who need to master revenue models, manage cash in volatile markets, monetize their intellectual property, raise the right kind of capital, and build businesses that last. It tackles the questions creatives rarely get straight answers to: Are you an artist, a founder, or a CEO? How do you speak “Financialese” without losing your soul? What is the “Prestige Poor” trap, and how do you escape it? How do you survive when your currency crashes and your costs spike overnight?

 

This is not a book about inspiration. It is a book about execution, written by someone who has sat on both sides of the table—as a founder raising capital and as an advisor helping institutions decide where to invest it.

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Creative Cash Flow is for creators turning their craft into a business, founders running companies in media, fashion, music, film, design, gaming, or the creator economy, and for the operators, executives, investors, and policymakers who work alongside them.

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About the Author

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Marie Lora-Mungai is an investor and creative-industry insider with experience on both sides of the capital table: as a founder raising capital and as an advisor helping institutions decide where to invest it. Her work focuses on helping African creative founders and operators build resilient businesses across media, fashion, music, film, design, gaming, and the creator economy. She is also the author of Hustle & Flow.